Social Media & Marketing Copy

AI can handle "fast drafting + multi-version comparison + post-campaign review," making social/marketing output faster and more consistent.

1) Campaign Design

• Prompt example:

You are a marketing planner. Generate a campaign plan for [campaign goal / audience / channel].
Output: 1) Core selling points and hooks (3 options); 2) Copy direction by channel (email / WeChat Moments / Weibo / Xiaohongshu / community); 3) Timeline and asset checklist; 4) Risk and compliance reminders.

• Ask AI for "main storyline + backup creative angles" to enable A/B testing.

2) Multi-Version A/B Copy

• Have AI output 3-5 versions, each labeled with "angle / tone / length / best-fit channel."
• Email/tweets: also provide "subject line / preview text / CTA variations."
• Community/social posts: require "strong hook in first two lines + clear action point + link placement advice."

3) Visual / Poster Scripts

• Prompt: Generate poster copy: title / subtitle / selling point bullets / CTA / notes. Then generate a shoot or design script (shots / duration / script lines).
• For video, ask for "1-minute talking-head outline + storyboard + subtitle copy."

4) Asset Organization & Scheduling

• Have AI output "asset checklist + owner + deadline + reference links" with a calendar schedule.
• Turn recurring templates (launch announcements, discounts, livestream teasers) into reusable prompt snippets.

5) Post-Campaign Review & Iteration

• Review prompt: Based on the following data/feedback, output: best and worst performing versions, likely reasons, and 3 improvements to try next time.
• Ask AI to flag "channel differences / audience differences" to avoid one-size-fits-all conclusions.

6) Risk & Compliance

• Define banned words and compliance boundaries (exaggerated claims, medical/financial sensitive language, unauthorized brand assets).
• Before publishing external assets, have AI run a "risk scan + rewrite suggestions" pass.

7) Practice

Pick an upcoming campaign. Have AI output "3 copy sets + channel adaptation + asset checklist + schedule," then run a review template to create an improvement plan for next time.

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8) Worked Example: From Campaign Brief to Review

Suppose you are promoting a two-hour, in-person AI workshop. Do not begin with “write a social post.” Lock one factual brief first:

Campaign facts:
- Audience: professionals who want to use AI in daily work
- Format: a two-hour, in-person practical session
- Participant outcome: one reusable workflow
- Do not claim: guaranteed promotion, instant mastery, or scarcity without evidence

Before writing copy, return:
1. Three questions this audience is likely to ask
2. One content angle for each question
3. Missing facts marked [TO CONFIRM]

After confirming the facts, adapt the message by channel:

For the review, provide real performance data and comments. Require AI to separate evidence from interpretation:

Below are impressions, dwell time, clicks, registrations, and comments for three variants.
Separate:
- conclusions directly supported by data
- hypotheses that require another test
- one variable to change next round
Do not present correlation as causation.

9) Human Publishing Gate

• Names, dates, prices, locations, and inclusions match the source of truth
• No unsupported “best,” “guaranteed,” or scarcity claims
• The copy sounds specific to this brand and audience
• Images, music, quotes, and user content have usage rights
• There is one primary CTA and the destination works
• The published variant is recorded so metrics can be traced back

10) Failure Modes and Fixes

11) Chapter Deliverable

Leave with a reusable Campaign Pack: factual brief, three channel variants, publishing gate, version record, and review template. Continue to AI Governance and Metrics to make content production measurable and auditable.