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21

Social Media & Marketing Copy

⏱️ 25 min

AI can handle "fast drafting + multi-version comparison + post-campaign review," making social/marketing output faster and more consistent.

1) Campaign Design

  • Prompt example:
You are a marketing planner. Generate a campaign plan for [campaign goal / audience / channel].
Output: 1) Core selling points and hooks (3 options); 2) Copy direction by channel (email / WeChat Moments / Weibo / Xiaohongshu / community); 3) Timeline and asset checklist; 4) Risk and compliance reminders.
  • Ask AI for "main storyline + backup creative angles" to enable A/B testing.

2) Multi-Version A/B Copy

  • Have AI output 3-5 versions, each labeled with "angle / tone / length / best-fit channel."
  • Email/tweets: also provide "subject line / preview text / CTA variations."
  • Community/social posts: require "strong hook in first two lines + clear action point + link placement advice."

3) Visual / Poster Scripts

  • Prompt: Generate poster copy: title / subtitle / selling point bullets / CTA / notes. Then generate a shoot or design script (shots / duration / script lines).
  • For video, ask for "1-minute talking-head outline + storyboard + subtitle copy."

4) Asset Organization & Scheduling

  • Have AI output "asset checklist + owner + deadline + reference links" with a calendar schedule.
  • Turn recurring templates (launch announcements, discounts, livestream teasers) into reusable prompt snippets.

5) Post-Campaign Review & Iteration

  • Review prompt: Based on the following data/feedback, output: best and worst performing versions, likely reasons, and 3 improvements to try next time.
  • Ask AI to flag "channel differences / audience differences" to avoid one-size-fits-all conclusions.

6) Risk & Compliance

  • Define banned words and compliance boundaries (exaggerated claims, medical/financial sensitive language, unauthorized brand assets).
  • Before publishing external assets, have AI run a "risk scan + rewrite suggestions" pass.

7) Practice

Pick an upcoming campaign. Have AI output "3 copy sets + channel adaptation + asset checklist + schedule," then run a review template to create an improvement plan for next time.